ARIALAPPAREL.COM
PRIVACY POLICY

When you visit ARIALAPPAREL.COM, we collect certain information to enhance your online experience. To help ensure an enjoyable online experience for all of our visitors, we provide this summary of what information ARIALAPPAREL.COM collects online, and how ARIALAPPAREL.COM uses that information.

This Privacy Policy statement applies only to the information collected online by ARIALAPPAREL.COM.

What information do we collect?

General Browsing:
General Browsing: ARIALAPPAREL.COM gathers navigational information about where visitors go on our Web site and information about the technical efficiencies of our Web site and services (i.e. time to connect to our Web site, time to download pages, etc.). This information allows us to see which areas of ARIALAPPAREL.COM are most visited and helps us better understand our customers' experiences at ARIALAPPAREL.COM. This helps us improve the quality of your online experiences by recognizing and delivering more of the preferred features, areas and services. In the process of gathering navigational information non-personally identifiable information (for example, domain type, browser version, service provider and IP address) may be collected which will provide information regarding a visitor's use of our Web site (such as the time of a visitor's last visit to a page on our site).

Use of Cookies and Other Technology:
ARIALAPPAREL.COM uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer's hard drive and are used by ARIALAPPAREL.COM to help track clicks and pass information as you go through the pages within the ARIALAPPAREL.COM Web site. We may also use a cookie and/or a technology known as clear gifs which are typically stored in e-mails to help us confirm your receipt of, and response to, our e-mails and provide you a more personalized experience.

ARIALAPPAREL.COM uses cookies to tell us whether you have, or someone using your computer has previously, visited ARIALAPPAREL.COM. If you have previously registered for iNSIDE, or if you purchase a gift card online, register for e-mail or register for one of the online sweepstakes that we may offer at this Web site, cookies could allow us to associate your registration and/or purchase information with Web site navigational information from previous browsing visits. If you indicate in our online surveys in which you elect to participate that you would like to be considered for future AA marketing research, we may use cookies to associate your e-mail registration information with your survey.

Collection of Personal Information:
If you purchase a gift card on our Web site, we will ask you to provide your name, billing address, telephone number, e-mail address, credit card information, any message that you would like to include with your gift card, as well as the recipient's name and the telephone number and address to which you would like the gift card shipped. Upon completion of ordering a gift card, you will be given an order number. If you decide to track your gift card order through our Order Status feature, we will ask you to provide your order number, zip code and either your e-mail address or the last six digits of the credit card used to place the order.

If you create an account or sign up for a sweepstakes we sponsor, we will ask for your name, address, e-mail address and, if you choose to provide it, your phone number. [Revised] Once you have created an account, you will be able to save or e-mail to a friend any wish list that you create of your favorite items.

We collect personal information at this Web site when you sign up for e-mail, which includes your name, address and e-mail address. We may also collect additional personal information from you if you elect to participate in certain features and activities that we may offer at this Web site. For example, we may from time to time post optional fashion quizzes, polls, or surveys that may ask for additional information from you (i.e. additional demographic information, fashion preferences, etc.).

We may occasionally participate in sweepstakes with other companies with a link to a Web site hosted by the other company. If you elect to participate in the sweepstakes by going to the linked Web site, you may be providing personal information, such as name, postal address, e-mail address, telephone number and gender to the company that is hosting the sweepstakes Web site. However, some, if not all, of the personal information that you provide on the sweepstakes Web site may be provided to us by the company hosting the sweepstakes.

To ensure compliance with the Children's Online Privacy Protection Act of 1998, ARIALAPPAREL.COM does not knowingly maintain information provided by children under the age of 13.

How do we use the information that we collect?
When you sign up for e-mail, sign up for a sweepstakes that we sponsor or create an account, you will be added to the ARIALAPPAREL.com e-mail marketing list and we will send you exclusive information about special offers, media events, new products and much more. [Revised]

ARIALAPPAREL.COM does not sell, rent or trade your e-mail address to unaffiliated third parties, but does use third parties to administer and manage our e-mails, and may in the future share your e-mail address with other companies (for example, Bath & Body Works, The Limited, Victoria's Secret, etc.). Third parties who manage and administer our e-mails are required to maintain your e-mail address in confidence. If you'd like to be removed from the AA E-Mail list, you can follow the removal instructions located at the bottom of the next e-mail you receive from AA. Please be aware, even if you elect not to receive e-mail, or subsequently ask to be removed from the ARIALAPPAREL.COM e-mail marketing list, you may still receive e-mail confirmations for gift card purchases made on our Web site, and you may receive e-mails sent by a friend using E-mail a Friend.

We will use the information you provide at this Web site to allow you to access wish lists that you have created. The information you include in a wish list may be used by us to send you information about our products in which you have indicated an interest. If you e-mail a wish list to a friend, we will not collect, retain or review the names or e-mail addresses of the recipient of your wish list.

When you sign up for e-mail, sign up for a sweepstakes that we sponsor or create an account, your name and mailing address will be added to the AA direct mailing list and database. [Revised]

While we no longer offer an iNSIDE membership and, therefore no longer collect information to become an iNSIDE member, if you previously registered as an iNSIDE member, your name, mailing address and phone number were added to the AA direct mailing list and database.

AA uses its direct mailing list to send you AA mailings regarding exclusive information about special offers, new products and much more. In addition, please be aware that AA makes names and addresses in this direct mailing list available to other companies. If you no longer wish to receive our direct mailings or have your name and address shared with other companies (other than third parties who provide services to ARIALAPPAREL.COM) please call us at 1-352-385-0092.

Occasionally, we may post special fashion surveys, quizzes or polls on our Web site. We will aggregate the answers provided by all visitors who participate in each quiz, poll and survey and use this aggregate information to help us better understand our customers. We may also use the information you provide in your responses to enhance and personalize our product offerings and mailings to you. If you indicate when taking a quiz, poll or survey that you would like to be considered for participation in future AA marketing research, we will associate your answers with your e-mail registration information and use this combined information to contact you for future AA marketing research.

Purchasing Gift Cards Online:
The information you provide when purchasing gift cards on our Web site is used to process your request and send the requested gift card(s). We will include your name and billing address in the packing slip that accompanies any gift card(s) that you ask us to ship to others. We may also use the information you provide when purchasing gift cards on our Web site to contact you or the
recipient(s) in the event of order or delivery difficulties. In addition, if you order a gift card after July 22, 2007, we will add your e-mail address to the ARIALAPPAREL.COM e-mail marketing list.

The information you provide when using the Order Status feature on our Web site is used to assist you in tracking your gift card order(s). If you purchase a gift card on our Web site after May 11, 2007, the information you provide (for example, name, address, credit card) will be added to a database. The information in this database is used to provide names and addresses to other companies. If you would prefer that we not share your name and mailing address with unaffiliated companies (other than third parties who provide services to ARIALAPPAREL.COM) please call us at 1-352-385-0092.

Tell a Friend:
Tell a Friend is a feature on our Web site that allows friends to e-mail products and items to each other. While you will provide both your e-mail address and the e-mail address of your selected recipient, ARIALAPPAREL.COM does not retain or review any personal information, including the e-mail addresses of the sender and recipient, which is provided in Tell a Friend or the message content. When you send an Tell a Friend from ARIALAPPAREL.COM, we will send your selected recipient your e-mail address, message, and your selected outfit or item(s). We may include an opportunity for the recipient to sign up to receive promotional materials such as AA E-mail from ARIALAPPAREL.COM.

General:
If we receive your personal information because you have entered a sweepstakes linked to our Web site, we will use the information to contact you regarding exclusive information about special offers, new products and other information about ARIALAPPAREL.COM.

You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or it is necessary to protect the users of our Web site, the site or the public.

We may use third parties to help us provide services to you, such as monitoring site activity, conducting surveys, processing gift card orders, maintaining our database and administering e-mails, drawings or sweepstakes or contests that we sponsor. [Revised] If personally identifiable information (i.e. name, address, e-mail address, telephone number) is provided to any of these third parties, we will require that such information be maintained by them in confidence, unless otherwise required by Official Rules for sweepstakes.

International Visitors:
If you are visiting ARIALAPPAREL.COM from a location outside of the U.S., your connection will be through and to servers located in the U.S. All information you receive from ARIALAPPAREL.COM will be created on servers located in the U.S. and all information you provide will be maintained in our Web server and internal systems located within the U.S.

Updating Personal Information
If you need to update your name, mailing address or e-mail address, just click on "sign-up for e-mail" and use your new name, mailing address or e-mail address when registering or you may go back into an account that you have created by using your password and revise the information in the account.

Please be aware that it could take up to 30 days before you receive e-mail or mail at your new address.

Links:
For your convenience, our Web site may contain links to other Web sites. Some of these Web sites may request or require you to provide personal information. ARIALAPPAREL.COM is not responsible for the privacy practices of such Web sites and you should review their privacy policies prior to providing any personal information. Links that appear on ARIALAPPAREL.COM should not be deemed in all cases to imply that ARIALAPPAREL.COM endorses or has any affiliation with the linked Web sites.

Security Statement:
ARIALAPPAREL.COM maintains security measures such as the use of independent databases and password encryption. In addition, ARIALAPPAREL.COM limits access to your password and personal information to employees and service providers with a valid business need for the information. If you forget your password, the means to retrieve it is completed by an automatic function through the database and without human interaction on behalf of ARIALAPPAREL.COM. We hold our employees responsible for upholding our privacy standards.

We designed ARIALAPPAREL.COM to accept gift card orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 3.0 versions or higher of Netscape Navigator and versions 3.02 or higher of Internet Explorer. This means you'll be unable to inadvertently place an order through an unsecured connection.

While we implement the above security measures on this Web site, you should be aware that 100% security is not always possible on the internet.

Questions / Changes in Policy:
If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us at saamm51@comcast.net. Should there be a material change in the categories of information collected at ARIALAPPAREL.com or a material change in how we use information collected at ARIALAPPAREL.com , we will post the revised Privacy Policy on this Web site, state the effective date of the revised Privacy Policy at the bottom of the Privacy Policy and for the first 30 days after the revisions indicate these material changes by noting them in italic type with “[Revised]” following the revised sentence. [Revised]. If you are concerned about how your personal information is used, please visit our Web site often for this and other important announcements from ARIALAPPAREL.COM.

(This privacy policy effective August 7, 2007. [Revised])